Consumer Profiles: An introduction to psychographics (Routledge Library Editions: Consumer Behaviour)
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- Synopsis
- Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 194 Pages
- ISBN-13:
- 9781317565840
- Related ISBNs:
- 9781138832459, 9781138832466, 9781315736068
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/21/22
- Copyrighted By:
- Barrie Gunter, Adrian Furnham
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Adrian Furnham
- by Barrie Gunter
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