Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
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- Synopsis
- Despite all the high-tech tools available to salespeople, the most personal method still works best.Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:Select the right storyCraft a compelling and memorable narrativeIncorporate challenge, conflict, and resolutionUse stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and moreComplete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 304 Pages
- ISBN-13:
- 9780814437124
- Related ISBNs:
- 9780814437117, 9781400242368
- Publisher:
- AMACOM
- Date of Addition:
- 10/27/22
- Copyrighted By:
- Paul Smith, Mike Weinberg
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Paul Smith
- by Mike Weinberg
- in Nonfiction
- in Business and Finance
- in Communication