Health Communication: Theoretical and Critical Perspectives

By: Ruth Cross and Sam Davis and Ivy O'Neil

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Synopsis: Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice. This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas - education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text. This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.

Book Quality:: Excellent
Book Size:: 246 Pages
ISBN-13:: 9780745697734
Publisher:: Polity Press
Date of Addition:: 10/31/22
Copyrighted By:: Ruth Cross, Sam Davis, Ivy O'Neil
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Health, Mind and Body, Business and Finance, Textbooks, Medicine
Submitted By:: Worth Trust
Proofread By:: Worth Trust
Usage Restrictions:: This is a copyrighted book.