The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals

Synopsis

Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation. In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals. In plain English, the book unpacks recently discovered insights from psychology, behavioural economics, and neuroscience and explains how to apply them to your advantage in real-life business situations. The authors show you how to influence buying decisions and how to successfully respond to challenging business situations in order to put you in control of the levers that drive sales success. You&’ll also find Advanced strategies and tactics that offer a lasting edge in negotiations, sales and other business transactions Smart techniques to build rewarding customer relationships The psychology behind gains and losses revealing new keys to profitable pricing Real-life advice on how to counter a buyer&’s intimidation tactics: time, uncertainty, fear, and silence An essential, step-by-step playbook for sales professionals, The Invisible Game will also earn a place on the bookshelves of entrepreneurs, business owners, and other independent professionals—like lawyers, accountants, freelancers, consultants, and programmers—who regularly sell their services to other businesses.

Copyright:

2023

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781394153008

Related ISBNs:

9781394152988

Publisher:

Wiley

Date of Addition:

11/18/22

Copyrighted By:

Kai-Markus Mueller and Gabriele Rehbock

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.