The Hemsworth Effect

By: James Weir

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Synopsis: A sleepy town is about to wake up and smell the turmeric lattes #DontForgetYourKeepCup It started with the Hemsworths. Now, Byron Bay local, Aimee Maguire, is about to lose everything because she can&’t afford to pay the rent. Her engagement is also on an official time-out since her fiancé doesn&’t know what he wants. The last thing she needs is a surprise visit from her micro-influencer niece looking to &‘build her brand&’. Her arrival sets off a chain of events that ends with Aimee tangled up with a group of influencers-turned-reality TV stars, exposing her to the absolute worst of humanity. But somewhere amid this mother of all messes there just might be a silver lining Aimee has been searching for. All she needs to do is embrace the one thing she&’s been fighting so hard against – change.Cashed-up celebs, desperate wannabes, cranky Karens and cringe-worthy hashtags – it&’s all here in this hilarious novel about the celebrification of Byron Bay and the power of letting go.Praise for James Weir &‘James really is one of Australia&’s best comedic writers. His writing always puts a smile on your face from start to finish.&’ Jackie O &‘With his acerbic wit and brilliant take downs, James Weir is a snort-out-loud writer who turns a devilish eye on the wannabes.&’ Lisa Millar &‘James Weir is a national treasure. An original talent and an intelligent and hilarious wordsmith. He's the voice of his generation.&’ Sam Armytage