International Strategic Marketing: A European Perspective
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178
- Copyright:
- 2004
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 284 Pages
- ISBN-13:
- 9781134494095
- Related ISBNs:
- 9780415314176, 9780203499528, 9780415314169
- Publisher:
- Taylor and Francis
- Date of Addition:
- 12/16/22
- Copyrighted By:
- Marilyn A. Stone and J.B. McCall
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.