Techno Politics in Presidential Campaigning: New Voices, New Technologies, and New Voters
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- Synopsis
- The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 272 Pages
- ISBN-13:
- 9781136968204
- Related ISBNs:
- 9780415879798, 9780203851265, 9780415879781
- Publisher:
- Taylor and Francis
- Date of Addition:
- 12/16/22
- Copyrighted By:
- Routledge
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- John Allen Hendricks
- Edited by:
- Lynda Lee Kaid
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- by John Allen Hendricks
- by Lynda Lee Kaid
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- in Language Arts
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