The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy: No.20)
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- Synopsis
- The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
- Copyright:
- 2002
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 288 Pages
- ISBN-13:
- 9781134693801
- Related ISBNs:
- 9780415171908, 9780203022917, 9781138007147
- Publisher:
- Taylor and Francis
- Date of Addition:
- 12/17/22
- Copyrighted By:
- Marina Bianchi
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Marina Bianchi