Marketing in the Tourism Industry: The Promotion of Destination Regions (Routledge Library Editions: Tourism)
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 248 Pages
- ISBN-13:
- 9781135083380
- Related ISBNs:
- 9780415751476, 9780203068595, 9780415812719
- Publisher:
- Taylor and Francis
- Date of Addition:
- 12/20/22
- Copyrighted By:
- Brian Goodall, Gregory Ashworth
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Reference, Travel, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Brian Goodall
- Edited by:
- Gregory Ashworth
Reviews
Other Books
- by Gregory Ashworth
- by Brian Goodall
- in Nonfiction
- in Reference
- in Travel
- in Business and Finance