Hot Button Marketing
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- Synopsis
- Consumers buy products for two reasons--the rational reason and the real reason. Hot Button Marketing shows marketers and sales people how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's--even if it's a so-called parity product! The book explains how hot buttons came about and how they satisfy consumers' inner drives and needs, as well as the sixteen hot buttons that drive consumer behavior.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781440517686
- Publisher:
- Published by Adams Media, an F+W Publications Company
- Date of Addition:
- 06/16/12
- Copyrighted By:
- Barry Feig
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.