Business Acumen for Strategic Communicators: A Primer

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Synopsis
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? This is the book for you.

Offering a critical primer for the world of business, the authors equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports. Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.

Copyright:
2021

Book Details

Book Quality:
Excellent
Book Size:
332 Pages
ISBN-13:
9781838676629
Publisher:
Emerald Publishing Limited
Date of Addition:
Copyrighted By:
Emerald Publishing Limited
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Communication
Submitted By:
Worth Trust
Proofread By:
Worth Trust
Usage Restrictions:
This is a copyrighted book.

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