Depth Public Relations: After the Masquerade (Routledge New Directions in PR & Communication Research)

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Synopsis
Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. Communication is increasingly about performance, contributing to a culture of smoke and mirrors. This book explores the role of public relations (PR) in promotional culture and extends this to include public relations as performance. Public and private bodies, including universities, have to perform their roles to secure social approval and economic survival. The PR field has benefitted from this emphasis on appearances. This book asks: at what cost? Has PR played a pivotal part in the creation of what Fawkes calls a ‘masquerade’. The first half of the book explores the darker aspects of promotional culture; the second half suggests taking a depth approach to find new foundations for public relations theory and practice. Carl Jung’s ideas about shadow, persona and integration offer pathways for new approaches. A key chapter explores the role of PR in the climate crisis and asks what PR can learn from those contemplating societal collapse. The book concludes with emerging principles of depth public relations and suggestions for future research. Depth Public Relations has implications for public relations, communication and cultural scholars, as well as those researching professions, identity and the challenges of the climate crisis.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
Book Size:
198 Pages
ISBN-13:
9781351121897
Related ISBNs:
9781351121910, 9781032349954, 9780815358732
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Johanna Fawkes
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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