Understanding Luxury Fashion: From Emotions to Brand Building (1st ed. 2020) (Palgrave Advances in Luxury)

By: Teresa Sádaba and Isabel Cantista

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Synopsis: Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

Book Quality:: Publisher Quality
ISBN-13:: 9783030256548
Related ISBNs:: 9783030256531
Publisher:: Springer International Publishing
Date of Addition:: 12/23/22
Copyrighted By:: Springer
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Earth Sciences, Law, Legal Issues and Ethics, Philosophy, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Teresa Sádaba
Edited by:: Isabel Cantista