Sustainable Marketing and Customer Value (Routledge Studies in Marketing)
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- Synopsis
- Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 326 Pages
- ISBN-13:
- 9781000785852
- Related ISBNs:
- 9781032002453, 9781032002446, 9781003173311
- Publisher:
- Taylor and Francis
- Date of Addition:
- 12/28/22
- Copyrighted By:
- selection and editorial matter, Subrata Chattopadhyay, Sundeep Singh Sondhi and Arunava Dalal
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Subrata Chattopadhyay
- Edited by:
- Sundeep Singh Sondhi
- Edited by:
- Arunava Dalal
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- by Subrata Chattopadhyay
- by Sundeep Singh Sondhi
- by Arunava Dalal
- in Nonfiction
- in Business and Finance