Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport (1st ed. 2023)

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Synopsis
In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783031234569
Related ISBNs:
9783031234552
Publisher:
Springer Nature Switzerland
Date of Addition:
Copyrighted By:
The Author
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Psychology, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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