Information Systems: A Manager's Guide to Harnessing Technology V 1.3 is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.
Version 1.3 of John's book retains the same structure and theory of version 1.1 and V 1.2, but refreshes key statistics, examples, and brings case material up to date (vital when covering firms that move as fast as Facebook, Google, and Netflix).
For example; the Netflix chapter - Updates address the major changes impacting Netflix in 2011, including the response to the firm's pricing changes, the failed Qwikster service split, recent developments impacting the streaming and DVD-by-mail businesses, a comparison table detailing the stark differences between the firm's two offerings (DVD & streaming), updated statistics, learning objectives, and additional exercises and updates to the Google chapter - Updated text/images for currency, additional sub-sections on the firm's Google+ launch and the acquisition of Motorola Mobility.
Adopting version 1.3 guarantees your students will have the most current text on the market, drawing real and applicable lessons from material that will keep your class offerings current and accessible.
