Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives (1st ed. 2023) (Palgrave Studies of Marketing in Emerging Economies)
By: and and
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- Synopsis
- This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa.It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783031070785
- Related ISBNs:
- 9783031070778
- Publisher:
- Springer International Publishing
- Date of Addition:
- 01/13/23
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Frederica Brooksworth
- Edited by:
- Emmanuel Mogaji
- Edited by:
- Genevieve Bosah
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- by Emmanuel Mogaji
- by Genevieve Bosah
- by Frederica Brooksworth
- in Nonfiction
- in Business and Finance