Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021 (1st ed. 2023) (Springer Proceedings in Business and Economics)

By: Veland Ramadani and Baker Ahmad Alserhan and Leo Paul Dana and Jusuf Zeqiri and Hasan Terzi and Mehmet Bayirli

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Synopsis: This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.

Book Quality:: Publisher Quality
ISBN-13:: 9783031186639
Related ISBNs:: 9783031186622
Publisher:: Springer International Publishing
Date of Addition:: 01/18/23
Copyrighted By:: The Editor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Religion and Spirituality, Business and Finance, Law, Legal Issues and Ethics
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Veland Ramadani
Edited by:: Baker Ahmad Alserhan
Edited by:: Leo Paul Dana
Edited by:: Jusuf Zeqiri
Edited by:: Hasan Terzi
Edited by:: Mehmet Bayirli