Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives (1st ed. 2023) (Palgrave Studies of Marketing in Emerging Economies)
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- Synopsis
- Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets. In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others. This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783031073267
- Related ISBNs:
- 9783031073250
- Publisher:
- Springer International Publishing
- Date of Addition:
- 02/09/23
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Frederica Brooksworth
- Edited by:
- Emmanuel Mogaji
- Edited by:
- Genevieve Bosah
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- by Frederica Brooksworth
- by Emmanuel Mogaji
- by Genevieve Bosah
- in Nonfiction
- in Business and Finance