Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market (1st ed. 2023) (SpringerBriefs in Business)

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Synopsis
Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783031235740
Related ISBNs:
9783031235733
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Šárka Zapletalová
Edited by:
Halina Starzyczná

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