Celebrity Fashion Marketing: Developing a Human Fashion Brand (Mastering Fashion Management)

Synopsis

This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.

Copyright:

2023

Book Details

Book Quality:

Publisher Quality

Book Size:

130 Pages

ISBN-13:

9781000830958

Related ISBNs:

9781032007359, 9781032007335, 9781003175360

Publisher:

Taylor and Francis

Date of Addition:

02/21/23

Copyrighted By:

Fykaa Caan and Angela Lee. The right of Fykaa Caan and Angela Lee to be identified as authors of this work has been asserted in accordance with sections

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.