Public Relations: A Values-Driven Approach
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- Synopsis
- An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice.
- Copyright:
- 2017
Book Details
- Book Quality:
- Excellent
- Book Size:
- 384 Pages
- ISBN-13:
- 9780205897766
- Publisher:
- Pearson
- Date of Addition:
- 02/27/23
- Copyrighted By:
- Copyright © 2017 by Pearson Education, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Mathematics and Statistics
- Submitted By:
- 170
- Proofread By:
- 170
- Usage Restrictions:
- This is a copyrighted book.