Teaching Cases in Tourism, Hospitality and Events

By: Julia N Albrecht and Andrés Artal-Tur and Willem Coetzee and Clara Cubillas-Para and Delly M. Chatibura and Aarti Dangwal and Sushant M. Desale and Kalliopi Fouseki and Joo-Ee Gan and Su Gibson and Matt Gnagey and Kathryn Hayat and Jamie Hoffman and Pilar Jiménez-Medina and Rohan Jugran and Ilias Krystallis and Professor Maximiliano Korstanje and Mohit Kukreti and Kimberley Camelia Langstieh and Rachel Hyunkyung Lee and Tiffany S. Legendre and Vasantha Lakshmi and Sarat Kumar Lenka and Kamakshi Maheshwari and Drew Martin and Miguel Mayol-Tur and Amitabh Mishra and Snigdha Mishra and Cass Morgan and Nametsegang Motshegwa and Selvalakshmi Muthuvelu and Preeti Narendra and José Miguel Navarro-Azorín and Naresh P Nayak and Evarisa M. Nengnong and Dr Binh Nghiem-Phu and Maria Isabel Osorio-Caballero and Kabila Ramanathan and Dr Senthilkumaran Piramanaygam and Andrea Salustri and Shwetasaibal Samanta Sahoo and Noelia Sánchez-Casado and Kader Sanliöz-Özgen and Hugues Seraphin and Colin Seymour and Abhijeet Shirsat and Chandradeep Singh and Hang T.B. Tran and Ranjana Tiwari and Alan Vijay and Alejandra Zuccoli and V. J. Sivakumar

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Synopsis: The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work. Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities and solutions. The book covers: - General management, including innovation, ethics, and sustainability; - Strategic management, including business models, SWOT analyses and internationalisation; - Human resource management, including motivating employees, conflict management and work-life balance; - Marketing, including managing service quality, branding and new service development; - Financial management, including budgeting, risk management and forecasting; - Operations management, including food and beverage delivery, revenue management and health and safety. A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.