eMarketing: Digital Marketing Strategy (9)

Synopsis

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organizations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories" and "let’s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying digital marketing and digital business. Online resources include PowerPoint slides and a test bank.

Copyright:

2023

Book Details

Book Quality:

Publisher Quality

Book Size:

436 Pages

ISBN-13:

9781000736229

Related ISBNs:

9781003247319, 9781032161587, 9781032161495

Publisher:

Taylor and Francis

Date of Addition:

03/17/23

Copyrighted By:

Raymond D. Frost, Alexa K. Fox, and Terry M. Daugherty. The right of Raymond D. Frost, Alexa K. Fox, and Terry M. Daugherty to be identified as authors of this work has been asserted in accordance with sections

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Computers and Internet, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.