Reputation Analytics: Public Opinion for Companies
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- Synopsis
- A scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet. In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice. A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 496 Pages
- ISBN-13:
- 9780226029764
- Related ISBNs:
- 9780226029627
- Publisher:
- University of Chicago Press
- Date of Addition:
- 03/30/23
- Copyrighted By:
- The University of Chicago
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.