Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century (1st ed. 2023)
By: and and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783031202049
- Related ISBNs:
- 9783031202032
- Publisher:
- Springer International Publishing
- Date of Addition:
- 03/31/23
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction, Business and Finance, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Magdalena Eriksroed-Burger
- Edited by:
- Heidi Hein-Kircher
- Edited by:
- Julia Malitska
Reviews
Other Books
- by Magdalena Eriksroed-Burger
- by Heidi Hein-Kircher
- by Julia Malitska
- in History
- in Nonfiction
- in Business and Finance
- in Social Studies