Analytics for Customer Insights: A Non-Technical Introduction
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- Synopsis
- This book is a quick an easy introduction to the techniques used in marketing research. Using no mathematics or formulas, this book explains all major analytic techniques used in marketing research. The techniques explained in this book include: - Factor Analysis - Discriminant Analysis - Boosting - Logistic Regression - Turf Analysis - Regression Analysis - Price Sensitivity Meter - Random Forest - MaxDiff - Decision Trees - Perceptual Mapping - Structural Equation (SEM) - Cluster Analysis - Conjoint Analysis - Support Vector Machines - Naive Bayes - Path Analysis - Artificial Neural Network
- Copyright:
- 2018
Book Details
- Book Quality:
- Excellent
- Book Size:
- 124 Pages
- ISBN-13:
- 9780920219522
- Publisher:
- Standard Research Systems, Inc.
- Date of Addition:
- 04/18/23
- Copyrighted By:
- Chuck Chakrapani
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.