Change Management In The Communications Industry: Change Processes In Media Companies And In Corporate Communications (1st ed. 2022) (essentials)
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- Synopsis
- In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user. In these change processes, special emphasis must be placed on involving the employees. Because only then will the change process be economically successful. This essential shows why media companies and communication departments need a live change culture and how they can approach change systematically.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783658359607
- Related ISBNs:
- 9783658359591
- Publisher:
- Springer Fachmedien Wiesbaden
- Date of Addition:
- 05/05/23
- Copyrighted By:
- Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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