Audience Research Methodologies: Between Innovation and Consolidation (Routledge Studies in European Communication Research and Education)
By: and and and
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- Synopsis
- The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 232 Pages
- ISBN-13:
- 9781134064823
- Related ISBNs:
- 9781138641617, 9780203523155, 9780415834353, 9780415827355
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/09/23
- Copyrighted By:
- Taylor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Geoffroy Patriarche
- Edited by:
- Helena Bilandzic
- Edited by:
- Jakob Linaa Jensen
- Edited by:
- Jelena Jurišić
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- by Jakob Linaa Jensen
- by Geoffroy Patriarche
- by Helena Bilandzic
- by Jelena Jurišić
- in Nonfiction
- in Social Studies