Integrated Communication: Synergy of Persuasive Voices
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
- Copyright:
- 1996
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 396 Pages
- ISBN-13:
- 9781134780297
- Related ISBNs:
- 9780805813913, 9781138992535, 9780203773475
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/10/23
- Copyrighted By:
- Lawrence Erlbaum Associates
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Jeri Moore
- Edited by:
- Esther Thorson
Reviews
Other Books
- by Esther Thorson
- by Jeri Moore
- in Nonfiction
- in Business and Finance
- in Psychology
- in Sociology