Franchising: An International Perspective
By: and
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- Synopsis
- Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.
- Copyright:
- 2002
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 272 Pages
- ISBN-13:
- 9781136482557
- Related ISBNs:
- 9781315015576, 9780415284189, 9780415284196
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/10/23
- Copyrighted By:
- John Stanworth, Frank Hoy and David Purdy for selection and editorial material
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Frank Hoy
- Edited by:
- John Stanworth