Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 (1st ed. 2023) (Smart Innovation, Systems and Technologies #337)

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Synopsis
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9789811990991
Related ISBNs:
9789811990984
Publisher:
Springer Nature Singapore
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Technology, Mathematics and Statistics
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
José Luís Reis
Edited by:
Marc K. Peter
Edited by:
José Antonio Varela González
Edited by:
Zorica Bogdanović

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