Visual Rhetorics of Communist Romania: Life Under the Totalitarian Gaze (1st ed. 2023)

By: Adriana Cordali

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Synopsis: Visual Rhetorics of Communist Romania: Life under the Totalitarian Gaze offers personal accounts and theoretical insight into the Cold War era when little information about life beyond the Iron Curtain could transpire to the West. Adriana Cordali develops a unique visual rhetorical theory for analyzing communist totalitarian propaganda and the resistance to it, and reveals the deliberate, strategic in/visibilities the rhetoric of power engaged in. Building upon the local history, ideology, and politics of the regime imposed after WWII, she identifies propaganda’s rhetorical features, visual tropes, and symbols and examines striking photographs and print materials from Ceaușescu’s regime (1966-1989) and the time of regime change (1989-1990), as well as an award-winning Romanian film that depicts women’s life at the time. Converging visual rhetoric and culture with history and politics, Visual Rhetorics of Communist Romania is a first book of this kind and will interest readers of rhetoric and communication, visual rhetoric, and political discourse in the region.