Advances in Digital Marketing and eCommerce: First International Conference, 2020 (1st ed. 2020) (Springer Proceedings in Business and Economics)
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
- Copyright:
- 2020
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783030475956
- Related ISBNs:
- 9783030475949
- Publisher:
- Springer International Publishing
- Date of Addition:
- 05/16/23
- Copyrighted By:
- Springer
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Francisco J. Martínez-López
- Edited by:
- Steven D'Alessandro
Reviews
Other Books
- by Francisco J. Martínez-López
- by Steven D’Alessandro
- in Nonfiction
- in Computers and Internet
- in Business and Finance