Innovation of Digital Economy: Cases from China (1st ed. 2023) (Management for Professionals)
By: and and and and
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- Synopsis
- This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9789819917419
- Related ISBNs:
- 9789819917402
- Publisher:
- Springer Nature Singapore
- Date of Addition:
- 06/30/23
- Copyrighted By:
- Xi'an Jiaotong University Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Jianlin Zhang
- Edited by:
- Kezhen Ying
- Edited by:
- Kanliang Wang
- Edited by:
- Zhigang Fan
- Edited by:
- Ziyi Zhao
Reviews
Other Books
- by Jianlin Zhang
- by Kezhen Ying
- by Kanliang Wang
- by Zhigang Fan
- by Ziyi Zhao
- in Nonfiction
- in Computers and Internet
- in Business and Finance