Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective (1st ed. 2023) (Springer Business Cases)
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- Synopsis
- This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783031273773
- Related ISBNs:
- 9783031273766
- Publisher:
- Springer International Publishing
- Date of Addition:
- 06/30/23
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Science, Business and Finance, Earth Sciences
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- M. Mercedes Galan-Ladero
- Edited by:
- Helena M. Alves
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- by M. Mercedes Galan-Ladero
- by Helena M. Alves
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