Political Polling in the Digital Age: The Challenge of Measuring and Understanding Public Opinion (Media & Public Affairs)
By: and and and and and and
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- Synopsis
- The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling.In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center.In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 160 Pages
- ISBN-13:
- 9780807139530
- Related ISBNs:
- 9780807137840, 9780807139547, 9780807137833
- Publisher:
- LSU Press
- Date of Addition:
- 05/25/23
- Copyrighted By:
- LSUP
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Kirby Goidel
- Introduction by:
- Charlie Cook
Reviews
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- by Kirby Goidel
- by Charlie Cook
- by Susan Herbst
- by Scott Keeter
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- by Charles Franklin
- by Mark Blumenthal
- in Nonfiction
- in Language Arts
- in Communication
- in Politics and Government