Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction (Routledge Research in Cultural and Media Studies)
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- Synopsis
- This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 302 Pages
- ISBN-13:
- 9781135138479
- Related ISBNs:
- 9781138653672, 9780203796986, 9780415843256
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/14/23
- Copyrighted By:
- Taylor and Francis
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Michał Głowacki
- Edited by:
- Lizzie Jackson
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- by Michał Głowacki
- by Lizzie Jackson
- in Nonfiction
- in Business and Finance
- in Social Studies
- in Communication