Political Marketing in the United States
By: and and
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- Synopsis
- Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 312 Pages
- ISBN-13:
- 9781136212185
- Related ISBNs:
- 9780203095218, 9780415632850, 9780415632867
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/14/23
- Copyrighted By:
- Routledge
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Jennifer Lees-Marshment
- Edited by:
- Brian Conley
- Edited by:
- Kenneth Cosgrove
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- by Jennifer Lees-Marshment
- by Brian M. Conley
- by Kenneth Cosgrove
- in Nonfiction
- in Politics and Government