Perspectives on International Marketing - Re-issued (Routledge Library Editions: International Business)
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- Synopsis
- Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 390 Pages
- ISBN-13:
- 9781135126667
- Related ISBNs:
- 9780415657693, 9780203076613, 9780415752091
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/14/23
- Copyrighted By:
- Stanley J. Paliwoda
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Reference, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Stanley Paliwoda