Political Marketing: Strategic 'Campaign Culture' (Routledge Research in Political Communication)
By: and and
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- Synopsis
- A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 326 Pages
- ISBN-13:
- 9781135013363
- Related ISBNs:
- 9780203752869, 9780415844567, 9781138943056
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/15/23
- Copyrighted By:
- Kostas Gouliamos, Antonis Theocharous, Bruce Newman
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Kostas Gouliamos
- Edited by:
- Antonis Theocharous
- Edited by:
- Bruce I. Newman
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- by Bruce Newman
- by Kostas Gouliamos
- by Antonis Theocharous
- in Nonfiction
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- in Politics and Government