A Stakeholder Approach to Managing Food: Local, National, and Global Issues (Food and Agricultural Marketing)

By: and and and

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Synopsis
This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. A Stakeholder Approach to Managing Food includes a number of sections to represent these challenges, opportunities, conflicts, and cohesions affecting relevant stakeholder groups within food production and supply and their reaction to, engagement with, and co-creation of the food environment. For some, local, national, and global interests may seem at odds. We are in an era of growing and pervasive multi-national corporations, and these corporations have significant influence at all levels. Rapidly growing economies such as China are a focus for the global brand, but is this a scenario of adaptation or homogenization of food? Alongside this trend toward national and global development in food, this volume presents the counter-reaction that is taking place (especially in developed countries) toward local speciality and culturally bound foods, with emphasis on the importance of the inter-connection of local communities and agri-food culture and economy. With an in-depth analysis of agricultural businesses, this book shows that the entrepreneurial spirit is alive and well in rural communities with often renewed and engaged connection with consumers and imaginative use of new media. This book will be of interest to students, researchers and policy-makers concerned with agriculture, food production and economics, cultural studies.
Copyright:
2017

Book Details

Book Quality:
Publisher Quality
Book Size:
332 Pages
ISBN-13:
9781317186540
Related ISBNs:
9781472456052, 9781315565262
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Adam Lindgreen, Martin K. Hingley, Robert J. Angell, Juliet Memery
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Adam Lindgreen
Edited by:
Martin K. Hingley
Edited by:
Robert J. Angell
Edited by:
Juliet Memery

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