The Dynamics of Advertising
By: and and
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- Synopsis
- The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
- Copyright:
- 2000
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 300 Pages
- ISBN-13:
- 9781134434930
- Related ISBNs:
- 9781315080086, 9789058230843, 9789058230850
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/16/23
- Copyrighted By:
- OPA
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Sociology
- Grade Levels:
- College Freshman
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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