The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies (1st ed. 2023) (Marketing and Communication in Higher Education)
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- Synopsis
- This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783031304156
- Related ISBNs:
- 9783031304149
- Publisher:
- Springer Nature Switzerland
- Date of Addition:
- 06/18/23
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Education, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Albert N. Greco
- in Nonfiction
- in Business and Finance
- in Education
- in Language Arts
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