Strategic Crisis Communication

Synopsis

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major company or institution will find itself scrutinized, its normal operations disrupted, and its reputation and business continuity threatened at some point—and how it prepares for, and reacts to, a crisis can make a critical difference in the ultimate outcome of events. This book focuses on strategic crisis communication as a function of three elements: 1. crisis preparation—establishing a robust and nimble infrastructure and plans, in advance of any crisis 2. crisis management—rapidly gathering information, activating and adjusting plans, making decisions, and relentlessly monitoring outcomes 3. crisis communication—reaching multiple audiences, on multiple platforms, with clear, consistent, and purposeful messages that tell the truth and defend the organization. Bringing together best practices gleaned from hundreds of recent case studies, this book is an unmatched resource enabling corporate communications and PR professionals, and the organizations that employ them, to understand how to weather any reputational storm that may threaten their enterprise.

Copyright:

2023

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781000896916

Related ISBNs:

9781003322849, 9781032342580, 9781032342610

Publisher:

Taylor and Francis

Date of Addition:

06/23/23

Copyrighted By:

James S. O’Rourke, IV and Jeffrey A. Smith, The right of James S. O’Rourke, IV and Jeffrey A. Smith to be identified as author

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Law, Legal Issues and Ethics, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.