Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing (1st ed. 2023) (SpringerBriefs in Business)

By: and and and and

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Synopsis
Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book is useful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.
Copyright:
2023

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783031334528
Related ISBNs:
9783031334511
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Social Studies, Medicine, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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