Narratives in Public Communication (Routledge Research in Communication Studies)
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement. This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781000903423
- Related ISBNs:
- 9781032451824, 9781003375760, 9781032437286
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/04/23
- Copyrighted By:
- selection and editorial matter, Fuyuan Shen and Heidi Hatfield Edwards
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Fuyuan Shen
- Edited by:
- Heidi Hatfield Edwards
Reviews
Other Books
- by Fuyuan Shen
- by Heidi Hatfield Edwards
- in Nonfiction
- in Business and Finance
- in Communication