Political Marketing in the 2021 Canadian Federal Election (1st ed. 2023) (Palgrave Studies in Political Marketing and Management)
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- Synopsis
- This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783031344046
- Related ISBNs:
- 9783031344039
- Publisher:
- Springer International Publishing
- Date of Addition:
- 07/07/23
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Jamie Gillies
- Edited by:
- Vincent Raynauld
- Edited by:
- André Turcotte
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- by Jamie Gillies
- by Vincent Raynauld
- by André Turcotte
- in Nonfiction
- in Business and Finance
- in Politics and Government