Digital Advertising: Theory and Research (3) (Advances in Consumer Psychology)
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- Synopsis
- Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 466 Pages
- ISBN-13:
- 9781317225454
- Related ISBNs:
- 9781138654426, 9781138654457, 9781315623252
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/11/23
- Copyrighted By:
- Taylor and Francis
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Shelly Rodgers
- Edited by:
- Esther Thorson
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- by Esther Thorson
- by Shelly Rodgers
- in Nonfiction
- in Business and Finance
- in Psychology
- in Sociology