Advertising Promotion and Other Aspects of Integrated Marketing Communications
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- Synopsis
- The eighth edition of Shimp's market-leading Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field.
- Copyright:
- 2010
Book Details
- Book Quality:
- Excellent
- Book Size:
- 668 Pages
- ISBN-13:
- 9780324593600
- Publisher:
- Cengage South-Western
- Date of Addition:
- 08/24/12
- Copyrighted By:
- South-Western, Cengage Learning
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks
- Grade Levels:
- College Freshman, College Sophomore, College Junior, College Senior, Adult Ed
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.